Create any GTM play without leaving Slack

Credits are how you pay for work Swan does on your behalf — either doing sales tasks (like sending messages) or enriching your leads with high-quality data (like finding emails or identifying visitors).

There’s no difference in the credits themselves — just in how you use them.

• Action credits are used when Swan performs a task a rep would normally do.
• Data credits are used when Swan fetches 3rd-party data to enrich your leads.

Swan handles a wide range of sales tasks so your team can focus on closing. Every time Swan performs one of these tasks, it costs 1 credit — no matter how complex.

Here’s what Swan can do for you:

Research & Qualification

• Research target accounts and leads
• Qualify accounts using AI based on your ICP and deal-breakers
• Enrich leads with data (company, contact, intent)

CRM Automation (HubSpot)

• Create or update contacts and companies
• Merge duplicate records
• Update custom or standard properties
• Create notes and tasks
• Associate contacts with deals or companies

Team Notifications

• Send Slack alerts for high-intent visitors or leads entering key segments
• Notify reps when tasks are ready or when leads need action

Outreach Automation

• Create multi-step sequences on LinkedIn, email, or both
• Send LinkedIn connection requests
• Write and send personalized LinkedIn DMs and follow-up messages
• Write and send AI-personalized cold emails

All of this is powered by a single credit per action — designed to replace manual, repetitive sales work.

If you run out, Swan will pause automations that require credits. You’ll be notified and can upgrade your plan or buy more credits to resume.

Yes — you can choose when and where data enrichment happens. For example, you can set Swan to only enrich high-intent leads or require approval before using credits.

No problem — Swan supports bringing your own signals and contact data. You won’t be charged credits for leads already enriched through your CRM, analytics tools, or custom inputs.