This Cookie Policy explains how Swan AI, Inc. (“Swan”, “we”, “us”) uses cookies and similar technologies on getswan.com. It applies to this website only. Our Privacy Policy explains how we process personal data in general, including the data that the Swan service processes for our customers.
1. What cookies are
A cookie is a small text file that a website stores in your browser. Similar technologies work in the same way: browser storage (local storage and session storage), pixels, and scripts that read information from your device. In this policy, “cookies” means all of them.
Some cookies are necessary for the website to work. Other cookies are optional: they help us understand how visitors use the website and measure our advertising.
2. Your choice
If you visit from the European Union, the European Economic Area, the United Kingdom or Switzerland, we ask for your consent before we set any optional cookie. Until you accept, only necessary cookies are set. You can accept all optional cookies, reject them all, or choose by category.
If you visit from another country, optional cookies are on by default. You can turn them off.
You can change your choice at any time from “Cookie settings” at the bottom of every page. When you turn a category off, we delete the cookies that category set on getswan.com. If that category was on before, we also reload the page, so its scripts stop running. Cookies that a third party set on its own domain (for example linkedin.com) stay in your browser until they expire or you delete them in your browser settings.
We keep your choice for 6 months. After that, or when this policy changes in a way that needs a new choice, we ask again.
3. Necessary cookies
These cookies make the website work. They are always on.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
swan_consent |
Swan | Stores your cookie choice | 6 months |
swan-consent-region (session storage) |
Swan | Records whether to show the cookie banner on this visit | Until you close the tab |
swan:faq:v2 (local storage) |
Swan | Keeps the questions you asked in the FAQ, so you can read them again | Until you clear it |
| Cal.com cookies | Cal.com | Run the booking calendar, only when you open it to book a demo | See the Cal.com privacy policy |
4. Analytics cookies
These cookies count visits and show which pages visitors use. They are optional.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_ga |
Google Analytics | Tells visitors apart | Up to 2 years |
_ga_C8702319GC |
Google Analytics | Keeps the state of a visit | Up to 2 years |
ph_phc_… (cookie and browser storage) |
PostHog | Tells visitors and visits apart, and records how a visit uses the pages | 1 year |
| DataFast script | DataFast | Counts visits and their sources | No cookie |
5. Marketing cookies
These cookies measure our advertising and identify the companies that visit. They are optional.
| Name | Set by | Purpose | Duration |
|---|---|---|---|
_gcl_au, _gcl_ls (browser storage) |
Google Ads | Connects ad clicks with visits | 90 days |
IDE, test_cookie (on doubleclick.net) |
Google Ads | Measures and shows ads | Up to 400 days |
li_sugr, bcookie, bscookie, lidc, UserMatchHistory, AnalyticsSyncHistory (on linkedin.com), li_adsId (browser storage) |
Measures LinkedIn ads and the visits they bring | 1 day to 1 year | |
__hstc, hubspotutk, __hssc, __hssrc |
HubSpot | Recognises returning visitors and connects visits with our records | Up to 6 months |
__cf_bm (on HubSpot’s domains) |
Cloudflare, for HubSpot | Filters bot traffic to HubSpot | 30 minutes |
| Swan script | Swan | Identifies the company that visits from its IP address and browser details | No cookie |
6. Who receives the data
The providers named in the tables receive the data their cookies collect: Google, PostHog, DataFast, LinkedIn, HubSpot and Cloudflare. Each provider processes the data under its own privacy policy. Some of these providers are in the United States. Our Privacy Policy explains how we protect data that we transfer outside your country.
7. Changes to this policy
When we add or remove a cookie, we update this policy and the date at the top.
8. Contact
If you have questions about this policy, write to us at hello@getswan.com.