The AI SDR That Books Meetings While You Sell
SDRs spend more time on research and data entry than on actual selling. Prospect lists go stale, follow-ups get missed, and quota stays out of reach. Swan is your AI GTM engineer: it researches prospects, writes personalized outreach, and books meetings so your team focuses on the conversations that close.
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Why SDRs Spend More Time on Admin Than Selling
The average SDR spends less than a third of their day actually selling. The rest goes to tasks that should not require a human.
Research Kills the Day
Finding the right contact, building company context, checking for recent signals, writing a personalized first line. Done properly, it takes 20-30 minutes per prospect. Done quickly, response rates tank.
Outreach Is Generic
The CFO who just raised a Series B gets the same email as the CFO at a bootstrapped startup. Personalization at scale means picking one: scale without relevance, or relevance without scale.
Follow-Up Falls Through the Cracks
Six touches to get a response. Most SDRs give up after two. Deals that could have been booked disappear because the sequence wasn't maintained or the rep moved on to fresher leads.
CRM Updates Eat Quota Time
Logging calls, updating contacts, noting objections, scheduling tasks. Every minute in HubSpot is a minute not prospecting. SDRs who update the CRM prospect less. SDRs who prospect more have a CRM nobody trusts.
The AI SDR Platform That Handles Prospecting End to End
Swan is your AI GTM engineer. Describe your ideal prospect and Swan researches, personalizes, and sequences outreach autonomously. Swan is the context and orchestration layer between your data, your tools, and your pipeline.
Research and Personalization at Scale
Swan researches every prospect before outreach: company signals, recent news, job changes, LinkedIn activity. Every first touch references something real. What takes an SDR 20 minutes per contact takes Swan seconds.
Sequences That Actually Run
Define your outreach sequence in plain English. Swan runs every step: emails, LinkedIn touches, follow-ups, timing adjustments. Nothing falls through the cracks. Reps stay in the loop when a prospect replies or a meeting gets booked.
CRM Updated Without Thinking About It
Every touch logged, every reply noted, every contact updated. Swan keeps HubSpot or Salesforce current as it works. No manual entry required from the rep.
SDR Results From Real Teams
Before & After Swan
Before Swan
Today's SDR starts in LinkedIn, moves to ZoomInfo for contact data, jumps to HubSpot to build the sequence, and ends up in a spreadsheet tracking who got what email. By the time outreach is out, half the day is gone. Follow-ups slip, CRM data goes stale, and quota pressure builds with nothing to show for the hours spent.
After Swan
What took days takes minutes. Swan spots the signal, researches the prospect, writes the outreach, and queues the sequence. Your rep reviews and approves. Done.
If You Can Write It, Swan Can Build It.
Swan handles any SDR workflow you can describe. Here's what sales teams build most often.
Signal-Based Prospecting
When a prospect raises funding, changes jobs, or posts on LinkedIn, Swan identifies the contact, researches the context, and triggers personalized outreach before the window closes.
Personalized Outreach at Scale
Every prospect gets outreach written to their specific context. Swan researches the company, the person, and the signal, then writes a first touch that reads like it took 20 minutes to write.
Multi-Step Sequence Execution
Define the sequence once. Swan runs every touch: first email, LinkedIn message, follow-up, bump, final attempt. Nothing slips.
Account Research & Enrichment
Every account enriched before the first touch. Firmographics, technographics, recent news, key contacts, hiring signals. Swan pulls from ZoomInfo and Apollo so reps go into every conversation with full context.
Lead Qualification & Routing
Swan scores every inbound lead against your ICP the moment it arrives. Qualified prospects get routed to the right rep with research attached. Unqualified leads go to nurture without touching the queue.
CRM Logging & Pipeline Hygiene
Every call logged, every contact updated, every sequence step noted in HubSpot or Salesforce. Swan handles CRM hygiene as it works so reps never choose between prospecting and data entry.
Your Entire Sales Stack. Ready to Prospect.
CRM, enrichment providers, outreach platforms, LinkedIn, intent data. Swan connects to every tool your SDR team uses and keeps prospect data, sequences, and CRM records in sync without manual work.
Loved by teams scaling smarter, not bigger
FAQs
What is an SDR?
A Sales Development Representative researches target accounts, runs outbound outreach, qualifies inbound leads, and books discovery calls for account executives.
- Researches target accounts and identifies key contacts
- Writes and sends personalized outreach across email and LinkedIn
- Runs multi-step follow-up sequences
- Qualifies leads against ICP criteria
- Books meetings and hands off to account executives
Swan is the AI SDR your team needs, without the hire.
How does Swan personalize outreach at scale?
Swan researches every prospect before writing outreach: company signals, recent news, LinkedIn activity, funding events. Every message references something specific to that person.
- Pulls company data from ZoomInfo and Apollo
- Reads LinkedIn activity and recent posts
- Identifies the right signal to reference in the first touch
- Writes outreach in the rep's voice and tone
- Adapts follow-ups based on engagement
Your reps review and approve before anything sends.
Does Swan replace SDRs?
No. Swan handles the research, data entry, and sequencing that consumes most of an SDR's day. Your SDRs focus on conversations, objection handling, and relationship-building that require a human.
- Swan prospects and researches autonomously
- Reps review outreach before it goes out
- Reps handle replies, calls, and discovery meetings
- Swan updates CRM and logs activity in the background
- Human judgment stays in the loop at every decision point
The best SDR teams use Swan to multiply what each rep can cover.
How does Swan fit with our existing sales tools?
Swan connects to the tools your team already uses. Nothing gets replaced.
- Syncs contacts and sequences with HubSpot and Salesforce
- Enriches prospects from ZoomInfo and Apollo
- Monitors LinkedIn for prospect signals
- Routes alerts and approvals through Slack
- Works alongside existing outreach platforms
Your sales stack works better with Swan running the workflow between them.