Demand Generation Automation That Fixes the Handoff
Leads don't die in your funnel. They die in the handoff. Either they never make it to sales because you only capture form fills, or they make it through but die from slow, generic follow-up. Swan is your AI GTM Engineer that fixes both.
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Why the Marketing-to-Sales Handoff Is Broken
The handoff fails in two ways: most qualified buyers never make it to sales, and the ones that do get lost in the queue.
You Only Capture 3%
Funding announcements, hiring signals, website visits, LinkedIn engagement. Qualified buyers are showing intent every day, but you only capture the 3% who fill forms. The other 97% evaluate you, compare you to competitors, and make decisions without ever entering your funnel.
Leads Die in the Queue
Marketing passes leads to sales. Sales says they're not qualified. By the time anyone follows up, the lead has already talked to your competitor.
Generic Follow-up Kills Conversion
The VP who downloaded your ROI calculator gets the same nurture sequence as the intern who grabbed a template. Personalization at scale requires manual work that never happens.
ABM Stays in Spreadsheets
You have target accounts. You have intent data. Turning signals into coordinated outreach across buying committees requires ops resources you don't have.
Demand Generation Automation That Fixes the Entire Handoff
Swan catches buying signals before the form fill and automates personalized outreach after. More qualified leads make it to sales, and the ones that do convert faster. Swan works autonomously when you want speed, pulls you in for review when you want control.
Catch Signals, Not Just Form Fills
"When a target account raises funding, visits our pricing page, or engages on LinkedIn, identify the contact, enrich them, and launch personalized outreach." Swan monitors signals across channels and turns them into qualified pipeline before they ever fill a form
Instant Qualification and Routing
"When a lead comes in, score it against our ICP, enrich the contact, and route qualified leads to sales with context." One sentence. Complete workflow. Swan builds the logic, handles the enrichment, and routes leads in real-time.
One Agent, Not Ten Tools
Signal monitoring, scoring, enrichment, personalization, outreach, CRM updates. Swan handles it all. No more stitching HubSpot workflows to Marketo sequences to Outreach cadences. One platform that works with your entire marketing stack.
Demand Generation Automation Results From Real Teams
Before & After Swan
Before Swan
Demand gen today means missing 97% of buying signals and hoping sales follows up on the 3% you do capture. Different tools for monitoring, scoring, routing, enrichment, and outreach. Gaps everywhere. By the time a lead gets personalized follow-up, they've already talked to your competitor.
After Swan
What took days takes minutes. Describe your lead flow in plain English. Swan handles qualification, enrichment, and outreach. No more hoping sales follows up. No more generic nurture sequences for everyone.
If You Can Write It, Swan Can Build It.
Swan handles any demand gen workflow you can describe. Here's what marketing teams build most often.
Lead Qualification
Score and qualify every lead against your ICP the moment it arrives. Firmographics, technographics, engagement signals. Route qualified leads to sales, send the rest to nurture.
Content Personalization
Outreach that references the exact content they downloaded, the page they visited, the webinar they attended. Context that makes follow-up feel relevant instead of robotic.
ABM Orchestration
When target accounts show intent, Swan identifies stakeholders, enriches contacts, and coordinates outreach across the buying committee. Account-based strategy becomes account-based execution.
Event Follow-up
Conference leads, webinar attendees, demo requests. Swan enriches, qualifies, and launches personalized follow-up while the event is still fresh. No more spreadsheet chaos two weeks post-event.
Signal Response
Funding announcements, hiring activity, website visits, G2 research, competitor comparisons, LinkedIn engagement. Swan monitors buying signals across channels and acts immediately. Your intent data finally drives pipeline instead of just reports.
Campaign Attribution
Connect marketing touchpoints to closed revenue. See which campaigns, content, and channels actually generate pipeline, not just MQLs that disappear into a CRM black hole.
Your Entire Marketing Stack. Connected
MAP, CRM, intent providers, ABM platforms, outreach tools. Swan connects to everything your marketing team uses. Leads flow from campaign to pipeline without manual handoffs or broken integrations.
Loved by teams scaling smarter, not bigger
FAQs
What is demand generation automation?
Demand generation automation handles the workflow between lead capture and sales engagement. Instead of handing leads off and hoping for follow-up, you automate qualification, enrichment, and personalized outreach.
- Instant lead scoring against ICP criteria
- Automatic enrichment with firmographic and contact data
- Personalized outreach based on lead context
- Routing to sales with full background
- Nurture sequences for leads not yet ready
Swan closes the gap between marketing leads and sales pipeline.
How does Swan work with our existing MAP?
Swan integrates with HubSpot, Marketo, Pardot, and other marketing automation platforms. It doesn't replace your MAP. It extends what happens after the lead arrives.
- Pulls leads from your MAP in real-time
- Enriches with data your MAP doesn't have
- Triggers personalized outreach your MAP can't do
- Syncs activity back to your systems
- Works alongside existing nurture programs
Your MAP captures leads. Swan converts them.
Can Swan handle ABM campaigns?
Yes. Swan turns your target account list into automated, coordinated outreach. When accounts show intent, Swan executes the plays you'd run manually if you had unlimited time.
- Monitor target accounts for intent signals
- Identify buying committee members autonomously
- Enrich contacts across the account
- Launch personalized multi-threading campaigns
- Coordinate timing across stakeholders
ABM strategy becomes ABM execution without the manual work.
How fast can we see pipeline impact?
Days, not quarters. Swan starts working on your existing lead flow immediately. Most teams see measurable pipeline impact within the first two weeks.
- Setup: Under one hour
- First workflow live: Same day
- Lead response time improvement: Immediate
- Pipeline impact: Within 2 weeks
- Full optimization: 30 days
No six-month implementation. No complex configuration.