RevOps Automation in Plain English
Stop being the bottleneck between sales, marketing, and data. Swan is your AI GTM Engineer that builds workflows when you describe them. No more stitching tools together or debugging integrations.
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Why RevOps Teams Are Always Underwater
Every team needs a workflow yesterday. You're stuck building, debugging, and maintaining while the backlog grows. The tools that were supposed to help became another system to manage.
Endless Build Requests
Sales needs lead routing updated. Marketing wants scoring model changes. CS needs churn signals surfaced. Every request becomes a project that takes days to build across multiple tools.
Tool Sprawl
Clay for enrichment, Zapier for automation, HubSpot for triggers, Slack for notifications. One workflow spans four tools. Each with its own logic, limits, and failure modes to debug.
Maintenance Burden
When data stops syncing at 2am, you get the Slack message. Every integration is a potential failure point. Half your week goes to keeping existing workflows running instead of building new ones.
No Time for Strategy
You're supposed to be optimizing the GTM motion and driving revenue. Instead you're configuring filters and fixing broken automations. Tactical work crowds out strategic impact.
RevOps Automation in Plain English
Describe what you need in natural language. Swan builds the workflow, connects your tools, and handles ongoing maintenance. You focus on strategy while your AI GTM Engineer handles execution.
Build Workflows by Describing Them
When a deal closes, find similar companies, identify the buying committee, and launch outreach." One sentence. Complete workflow. Swan builds the logic, handles the enrichment, and orchestrates across your stack in minutes.
One Agent, Not Ten Tools
Enrichment, automation, routing, outreach, CRM updates. Swan handles it all. No more stitching Clay tables to Zapier automations to HubSpot triggers. One platform that works with your entire GTM stack.
Updates Without Rebuilds
ICP changed? New territory rules? Just tell Swan what's different. No workflow diagrams to redraw. No engineering tickets to file. Changes deploy instantly.
Let the numbers talk
Before & After Swan
Before Swan
RevOps today means stitching together enrichment tools, automation platforms, CRM triggers, and notification systems. Days of setup per workflow. Constant maintenance. When something breaks at 2am, you're the one who gets paged.
After Swan
What took days takes minutes. Describe your workflow in plain English. Swan handles the logic, connections, and maintenance. No more flowcharts, no more debugging, no more being the bottleneck between teams.
If You Can Write It, Swan Can Build It.
Swan handles any GTM workflow you can describe. Here's what RevOps teams build most often.
Lead Routing
Route leads to the right rep based on territory, segment, company size, or any custom logic you define. No more manual assignment or misrouted leads.
Lead Scoring
Score every lead against your ICP criteria automatically. Firmographics, technographics, intent signals. All weighted and calculated without spreadsheets or complex configuration.
Data Enrichment
Enrich contacts and accounts from multiple providers in one workflow. No more managing separate enrichment tools or API calls.
Pipeline Alerts
Monitor for stale deals, missing next steps, and at-risk opportunities. Notify owners in Slack before things slip through cracks.
Workflow Triggers
When a deal closes, launch lookalike outbound. When a lead goes cold, trigger re-engagement. Any event can trigger any action across your GTM stack.
Data Sync
Keep CRM, marketing automation, and outreach tools in sync. Bi-directional updates without custom integrations or middleware.
Connects to Your Signal Sources
Website analytics, intent providers, LinkedIn, CRM, enrichment tools. Swan pulls signals from everywhere your prospects leave intent data.
Loved by teams scaling smarter, not bigger
FAQs
What is RevOps automation?
RevOps automation eliminates manual work in revenue operations workflows. Instead of building logic in spreadsheets and stitching tools together, you describe what you need and Swan builds it.
- Lead routing and assignment rules
- Scoring models and qualification criteria
- Data enrichment and hygiene workflows
- Pipeline monitoring and alerts
- Cross-tool synchronization
Swan handles the building and maintenance so RevOps focuses on strategy.
Can Swan replace our current tool stack?
For most workflows, yes. Swan handles enrichment, automation, routing, and orchestration in one platform. Many teams consolidate Clay, Zapier, and custom scripts into Swan.
- Enrichment from multiple data providers built in
- Automation logic without separate workflow tools
- Routing rules without custom code
- Outreach orchestration native to the platform
- Gradual migration supported
Start with new workflows in Swan. Migrate existing ones over time.
How technical do I need to be to use Swan?
If you can explain a workflow to a teammate, you can build it in Swan. No code. No flowcharts. No complex configuration.
- Natural language workflow creation
- No programming knowledge required
- Visual preview before deployment
- Templates for common RevOps patterns
- Plain English updates and changes
Built for operators, not engineers.
How long does it take to build a new workflow?
Minutes. Describe what you need, review the logic Swan creates, and deploy. What used to take days of building across multiple tools now takes a conversation.
- Simple workflows: Under 5 minutes
- Complex multi-step workflows: Under 30 minutes
- Changes and iterations: Instant
- No engineering queue or sprint planning
- Test before deploying to production
Your backlog finally starts shrinking.