Website Visitor Identification That Actually Converts
95% of your website visitors leave anonymously. Swan identifies them at the person level, qualifies them against your ICP, and launches personalized outreach before they forget you exist.
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Why Most Visitor Identification Tools Fail
You know companies are visiting your site. But company names don't book meetings. Without person-level data and instant action, visitor intelligence just sits in dashboards.
Manual Work at Every Step
Even when you identify a visitor, someone still needs to research, find contacts, and craft outreach. Each qualified visitor is 30+ minutes of work that rarely happens.
Complex Setup Required
Powerful visitor identification requires stitching together tracking pixels, enrichment APIs, CRM syncs, and automation tools. A GTM engineering project that takes weeks.
Data Without Action
Visitor data sits in dashboards. Your team checks it when they remember. By then, the intent is cold. Information without automation is just more noise.
Company Names, Not Contacts
Knowing a company visited doesn't help you book meetings. You need the actual person, with email, phone, and LinkedIn profile. Company-level data leaves you guessing.
No CRM Intelligence
Sales emails existing customers because there's no CRM cross-reference. Embarrassing for reps. Annoying for customers. Easily preventable but rarely prevented.
Website Visitor Identification Built for Action
Swan identifies visitors at the person level, qualifies them instantly, and launches personalized outreach automatically. Simple to set up. Powerful in execution.
Identifies, Qualifies, and Researches
Swan deanonymizes visitors at the person level with email and LinkedIn profiles. Every visitor is scored against your ICP, cross-referenced with your CRM, and researched for context in seconds.
Launches Personalized Outreach Autonomously
Within minutes, Swan crafts messaging referencing pages viewed, role, and company context. Multi-channel sequences launch automatically. Follow-up continues until response or opt-out.
Updates Your Systems Automatically
Contacts and companies are added to your CRM with proper associations. Ownership is assigned. Your team gets notified via Slack when campaigns need review or meetings get booked.
Let the numbers talk
If You Can Write It,
Swan Can Build It.
Describe your workflow like you're explaining it to your team. Swan turns your words into working AI agents instantly.
Intelligence,
Not Automation.
Traditional tools execute predefined workflows. Swan's agents analyze context, evaluate options, and make decisions autonomously.
Adapts in seconds,
not months.
Your GTM evolves daily - just tell Swan what's different and it adapts instantly. Built-in feedback loops turn your iteration speed into your unfair advantage.
Stop Leaving Revenue on the Floor
Complete Website Visitor Identification Platform
Swan handles the full workflow from anonymous visitor to booked meeting. Identification, qualification, research, outreach, and follow-up in one platform.
Multi-Source Identification
Triangulates visitor identity using multiple data providers. IP matching, cookie data, email correlation, and LinkedIn profiles. Higher match rates than single-source tools.
CRM Cross-Reference
Checks every visitor against your CRM before any action. Existing customers, active opportunities, and recent contacts get flagged. No embarrassing duplicate outreach.
ICP Qualification
Scores visitors against your criteria instantly. Company size, industry, tech stack, funding stage. Good fits get prioritized. Bad fits get filtered automatically.
Account Research
Pulls company news, LinkedIn activity, job postings, and tech stack for every qualified visitor. Messages reference real context, not just "I saw you visited our site."
Buying Committee Mapping
One visitor becomes a multi-threaded opportunity. Swan identifies other stakeholders at the account automatically. Reach the decision-maker, not just the researcher.
Personalized Sequences
Launches outreach referencing exact pages viewed, time on site, and return visits. Follow-up runs automatically until response or opt-out.
Your Entire GTM Stack. Connected.
CRM, enrichment, outreach, data providers - every tool your GTM team uses, natively integrated. Build workflows across your entire stack without custom integration work.
Loved by teams scaling smarter, not bigger
FAQs
What is website visitor identification?
Website visitor identification reveals who visits your site, even without form fills. Basic tools show companies. Swan identifies the actual person with contact details.
- IP-to-company matching reveals which organizations visit
- Person-level identification provides name, email, phone, LinkedIn
- Intent signals show which pages they viewed and how long
- CRM integration checks for existing relationships
- Qualification scoring filters visitors against your ICP
Swan combines identification with instant action, turning anonymous traffic into pipeline.
Learn how visitor identification works
How accurate is person-level visitor identification?
Match rates vary by traffic source and data coverage. Swan uses multiple sources and provides confidence scores for every identification.
- Company-level identification: 60-70% of B2B traffic
- Person-level identification: 30-40% of B2B traffic
- Multiple data providers increase coverage
- Confidence scoring prioritizes high-certainty matches
- Continuous improvement as data sources expand
Even at 30% accuracy, that's thousands of contacts most teams miss entirely.
How is Swan different from other visitor identification tools?
Most tools stop at data. Swan identifies, qualifies, researches, and launches outreach automatically. Simple to set up, powerful in execution.
- Identification + qualification + outreach in one platform
- Natural language setup (no complex workflow builders)
- CRM cross-reference prevents embarrassing overlap
- Buying committee mapping from single visitor
- Personalized sequences reference actual page behavior
Other tools give you data. Swan gives you meetings.
How long does it take to set up visitor identification?
Most teams are live within a day. No complex implementation. No engineering required.
- Tracking pixel: 5-minute installation
- CRM connection: 15 minutes (HubSpot, Salesforce native)
- ICP configuration: Natural language, not complex rules
- First workflow: Live within an hour
- Full optimization: 1-2 weeks of iteration
Describe what you want in plain English. Swan builds the rest.