Signal-Based Outbound That Reaches Buyers at the Right Moment
Prospects signal buying intent every day. Pricing page visits, job postings, funding announcements, tech stack changes. Swan detects these signals and launches personalized outreach automatically.
Trusted By
.avif){kind=small}
Why Most Teams Miss Buying Signals
Your prospects tell you when they're ready to buy. The problem is those signals sit in dashboards, spreadsheets, and tools nobody checks until it's too late.
Signals Without Action
Intent data shows who's researching your category. Website analytics show who visited pricing. But turning signals into outreach takes hours of manual work that rarely happens.
Timing Is Everything
A prospect visits your pricing page today. Your rep reaches out next week. By then they've already talked to three competitors and made a shortlist without you.
Too Many Tools, No Workflow
Signals live in ten different places. Website analytics, intent providers, LinkedIn, CRM. Stitching them together into outreach requires a full-time GTM engineer.
Signal-Based Outbound That Runs Itself
Swan monitors buying signals across every source, qualifies them against your ICP, and launches personalized outreach within minutes. No manual monitoring. No delayed follow-up.
Detects Signals From Every Source
Website behavior, intent data, LinkedIn activity, job postings, funding announcements, tech stack changes. Swan monitors them all and surfaces the ones that matter.
Qualifies Before Acting
Not every signal deserves outreach. Swan filters signals against your ICP criteria. Only qualified, high-intent prospects trigger campaigns.
Launches Outreach in Minutes
Signal detected, prospect researched, message personalized, outreach sent. The full workflow runs automatically. Your prospect hears from you while the intent is still hot.
Let the numbers talk
Before & After Swan
Before Swan
Signal-based outbound today means stitching together intent providers, enrichment tools, CRM triggers, and email platforms. Hours of setup for each signal type. By the time you're live, the buying window closed.
After Swan
What took days takes minutes. Describe your signal-based workflow in plain English. Swan handles detection, enrichment, and outreach. No rigid workflows or late-night troubleshooting. Just signal-to-pipeline at the speed of thought.
If You Can Write It,
Swan Can Build It.
Describe your workflow like you're explaining it to your team. Swan turns your words into working AI agents instantly.
Intelligence,
Not Automation.
Traditional tools execute predefined workflows. Swan's agents analyze context, evaluate options, and make decisions autonomously.
Adapts in seconds,
not months.
Your GTM evolves daily - just tell Swan what's different and it adapts instantly. Built-in feedback loops turn your iteration speed into your unfair advantage.
Connects to Your Signal Sources
Website analytics, intent providers, LinkedIn, CRM, enrichment tools. Swan pulls signals from everywhere your prospects leave intent data.
Loved by teams scaling smarter, not bigger
FAQs
What is signal-based outbound?
Signal-based outbound triggers sales outreach based on buying signals rather than static lists. Prospects who show intent get contacted. Those who don't, don't.
- Website behavior signals (pricing page, demo page, return visits)
- Intent data signals (G2 research, review site activity)
- Company signals (funding, job postings, tech stack changes)
- Engagement signals (email opens, LinkedIn activity, content downloads)
- CRM signals (closed-lost timing, contract renewals)
Swan monitors these signals and launches personalized outreach automatically.
What buying signals does Swan detect?
Swan monitors signals across first-party and third-party sources. Any signal that indicates buying intent can trigger outreach.
- Website: Pricing page visits, demo page views, repeat visits, time on site
- Intent data: G2 category research, review site activity, competitor comparisons
- Company events: Funding rounds, leadership changes, job postings, tech stack changes
- Engagement: Email opens, LinkedIn profile views, content downloads
- CRM: Closed-lost deals ready for re-engagement, upcoming renewals
You define which signals matter. Swan acts on them.
How does Swan personalize outreach from signals?
Swan doesn't just detect signals. It researches context and crafts messages that reference specific triggers and relevant company information.
- References the specific signal ("Saw you're researching solutions in this space")
- Pulls company context (recent news, initiatives, pain points)
- Matches messaging to persona (technical vs business buyer)
- Adjusts tone based on signal strength (high intent vs early research)
- Follows up across channels with consistent context
Outreach feels timely and relevant because it is.
How fast does outreach go out after a signal?
Minutes. Swan detects the signal, qualifies the prospect, researches context, and launches outreach in real-time.
- Signal detection: Real-time monitoring across all sources
- Qualification: Instant ICP filtering
- Research and personalization: Under 60 seconds
- Outreach launch: Immediate or batched based on your preferences
- Follow-up: Automated multi-channel sequences
Speed matters. Prospects who get contacted within 5 minutes are 10x more likely to respond.